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Strategic Social Media Usage

Join Wagada Digital for this session on how to assess your current activity, which metrics matter, and how to develop a strategic plan.

This webinar, led by Wagada Digital, delves into the world of social media metrics, helping you to decide which metrics matter, how to use them to evaluate your communications, and how to develop a strategic plan to use your communications to further your mission.

The session will cover:

  • Social media audits: Learn how to assess your current activity, identify strengths, and highlight areas for improvement.

  • Developing a strategy: Understand how to create a clear social media plan aligned with your organisational goals.

  • Creating engaging content: Discover how to develop content that resonates, engages supporters, and drives action.

  • Organic and paid integration: Explore how organic and paid social media can work together to extend reach and impact.

  • Measuring and improving performance: Learn which metrics matter most and how to use them to refine your strategy.

Outcomes:

  • Learn how to conduct a social media audit to determine what you’re currently doing well and where improvements are needed.

  • Understand how to develop a clear social media strategy aligned with organisational goals.

  • Discover how to develop content that resonates, engages supporters, and drives action.

  • Understand how organic and paid social media work together to amplify reach and impact.

  • Explore which metrics matter most and how to use them to improve performance.

Important information

This course is fully funded for VCSE groups & organisations delivering services in Gloucestershire. To enable as many groups & organisations to access this course, we limit bookings to two per organisation. Please note we only accept bookings from individuals attending the course and we are unable to accept multiple bookings in one name. If you would like to book more than two spaces, please email bookings@glosalliance.org.uk and we will aim to accommodate individual needs where possible.

Our events are often over-subscribed and we will activate our wait list process if this happens. We advise anyone interested in booking a place to book asap.

Please ensure that you read our Terms & Conditions of Booking before you book your place:

Booking Terms & Conditions

If you book a place and cannot attend for any reason, please email bookings@glosalliance.org.uk asap so that we can allocate your place to someone else.

If you have any enquiries about this course, please email bookings@glosalliance.org.uk and a member of our team will get back to you.

We look forward to welcoming you on 25 February.

Gloucestershire VCSE Alliance team


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11 February

Leading People

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11 March

Age of Misinformation, Using AI, and Retaining Authenticity